MOONContent & Social Media
01 / 05
Mounir Productions, double exposure logo built from Moon's own footage add assets/hero.jpg

Content that makes people feel part of it.

Thanks for visiting my portfolio! Here is a bit about me.

Pick a tile, swipe, or use the arrows
My video letter
The work

Browse around.

A short set, shot and cut end to end, across motorsport, music, sport and brand work.

Highlight reel

A minute of variety, in one clip. The full pieces are below.

Aluvers, outdoor-living brand film
Aluvers Branding
Reservoir project, start to finish
Hidden Gem, Geelong, performance shoot with Andrea Hajenian
Hidden Gem · Geelong
A weekend shoot with my partner
Nighthawks, Collingwood, spontaneous gig shoot
Nighthawks · Collingwood
Freezing a spontaneous gig in light
Daniel Sanders, Road to Dakar, shot by Moon
Daniel Sanders, Australian 2025 Dakar winner
Shot before and after his win, with Quad Lock
Love at First Sight, Andrea Hajenian, directed and shot by Moon
Love at First Sight
Andrea Hajenian · performance video
Kitchen renovations, Nass Kitchens, shot by Moon
Kitchens · Interiors
Three renovations, Melbourne
Best Part, Andrea Hajenian, directed and shot by Moon
Best Part
Andrea Hajenian · performance video
Ocean Grove pump track, aerial and FPV by Moon
Aerial and FPV
Ocean Grove pump track. CASA-accredited drone.
Skatepark film by Moon
EdinPark · skate
Shot and cut on location
Milan to Biarritz, the riders
Milan to Biarritz
Quad Lock road trip, planned and shot end to end
Boxing edit by Moon
Nas · boxing
Fast-paced edit
Yanisport, Sweat and Talk, edited by Moon
Yanisport · Sweat & Talk
Edit for a creator at 200k+ followers
Orchestra back-to-school campaign, backstage film by Moon
Orchestra · campaign backstage
First video for a company, shot solo on phone and drone
The fit

How this maps to the role.

What Intrepid needs from a Video Operations Implementation Lead.

01

iconik, at 500k Scale

The exact platform, already. Sole architect of a production AI platform for iconik at Quad Lock, across a 500,000-asset library.

02

Metadata & Taxonomy

Standards that hold up at scale. Defined the schema and tagging standards, with a classification-first model so each asset carries only the fields relevant to it.

03

Governance You Can Measure

A threshold, not an opinion. Built a versioned precision and recall evaluation gate deciding when AI tagging is trusted to write back unattended.

04

Adoption & Enablement

A system nobody uses has failed. Natural-language search in Slack so teams skip the DAM login, plus runbooks and guides a non-developer maintains.

Seven years across production, post and creative ops Shooter and editor first, systems second Melbourne based, Collins St is an easy commute
The approach

How I'd approach the roadmap.

The order matters. Audit before standards, standards before automation, and adoption planned from day one rather than bolted on at the end.

01AuditMap what the library actually holds, how teams really search it, and where the same asset exists five times.
02StandardsDefine metadata, taxonomy and tagging rules against real search behaviour rather than a theoretical tree.
03WorkflowMap post-production handovers end to end and remove the manual touchpoints that cause rework.
04AutomateIntroduce AI-assisted tagging with a human review stage, so nothing writes back unchecked.
05GovernSet a measurable quality gate that decides what runs unattended, and keep scoring it.
06EnableWrite the SOPs and guides, train the teams, and hand over something they can run without me.
Also a shooter and editor, across every format
Vertical, square and wide, cut from one shoot - EN and FR.
About
Moon

I sit in an unusual spot: a systems thinker who is also a shooter and editor. I run my own studio, Mounir Productions, and I still shoot, cut and deliver client work. That is also how I ended up building a DAM platform, because I had felt the problem from the inside before I was asked to fix it.

Why this role? Your ad names iconik and AI-assisted tagging, which is precisely what I spent my last role building. Most people who can design DAM governance have never been on the other end of a post-production handover. I have, and that changes what you build.

Sole architect, not a contributor. Designed and shipped the whole iconik platform at Quad Lock: tagging, review console, evaluation gate, Slack search and the operator handover console.

Workflows survive because people adopt them. The Slack search bot existed so teams could skip the DAM entirely, and the runbooks were written so a non-developer owns the system after handover.

DAM
iconik at 500,000-asset scale: metadata schema, taxonomy, tagging standards, library structuring
Governance
Versioned precision and recall evaluation gate for unattended write-back, plus a second review agent for continuous quality signal
Workflow
Post-production handovers mapped and standardised; manual touchpoints and rework removed; SOPs and runbooks for non-technical owners
Production
Seven years shooting and editing across brand, event and campaign work. DaVinci Resolve since 2021
Based
Melbourne, Australia · easy commute to Collins Street
Contact
moon@mounirproductions.com
Talk about the role
Private application for Intrepid Travel · Please keep it private